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| ABOUT | ||
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| SMALL BUSINESS TRENDS brings you daily updates on trends that influence the global small business market. | ||
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Anita Campbell, Editor |
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| Past life: CEO, corporate executive, tech entrepreneur, retailer, general counsel, marketer, HR ... (more) | ||
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Small Business Trends Radio Tuesdays, 1:00 PM Eastern U.S. time on Voice America network Click to listen November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details. |
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Saturday, October 16, 2004 | |
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Explaining Marketing to Small Business Owners | |
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The small business owners I know are always using phrases like "cut to the chase," "let's get to the bottom line," and "give me the headlines."
They may wear multiple hats and have a hundred distractions in a day's work. They tend to value service providers and vendors who distill information down into understandable, memorable bites. A little humor never hurts, either. So when I found the following post on a French blog, Fplanque: IT trends weblog, I thought it was apropos to reproduce here at Small Business Trends: "I received the following in a spam, but I thought it was an interesting image: |
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